Services

How do you break through the white noise and get your audience’s attention with an unforgettable brand narrative? Start with a storyline that’s all about them and what they’re facing. Hook them with why they should care, talk about where they feel stuck, and then give them a new way to frame their challenge—one that opens up new possibilities. Show them what they can accomplish when they engage in this shift in thinking, and then tell them how you can help. Find the truest, most compelling thing you can say about who you are and how your solution is different. Then conclude with an irresistible question they can’t ignore—one that inspires them to act and become the hero of their own story. Rob Roy’s award-winning work in brand storytelling has delivered results across multiple audiences—including investors, customers, partners, employees, media and analysts—in 25+ countries across 16+ industries.

The best stories deserve the best creative execution. Even an amazing narrative can get lost in translation if the people executing it don’t understand the strategy. So why compromise?  Whether it’s standalone content creation or building content around a narrative we’ve helped you develop, Rob Roy Consulting offers a full suite of content creation services, including one-off projects and ongoing retainers. It doesn’t matter if it starts with a new pitch deck, sales brochure, website update, booth signage, channel partner messaging guide, investor presentation or anything in between. We can boost your persuasive impact with virtually any audience—across any channel—at any point in the marketing and sales funnel. All our content creation work is grounded in our proven persuasive messaging strategies, so they’re all tied directly to the business outcomes you’re looking to achieve. What’s more, we do the extra research required to make sure all your content is data-driven, emotionally compelling and strategically differentiated—so it’s designed from the beginning to break through the white noise, no matter what type of audience you’re trying to reach.

When you genuinely believe in what you’re saying, and you believe your audience will benefit from hearing you, you can become an unstoppably persuasive communicator. Rob Roy Consulting has trained hundreds of spokespeople from multiple cultures and backgrounds—from iconic CEOs to first-time presenters and everyone in between. Whether you’re trying to reach customers, partners, employees, reporters or investors, we can help you ignite your inner conviction, find your authentic voice, and deliver your messaging in the most authentic, inspiring and unforgettable way possible. It doesn’t matter whether you’re an introvert or an extrovert, a first-time presenter or an established pro. We can help you reach that next level of persuasive impact. And if you yourself are coaching a spokesperson, we even offer “train the trainers” sessions in which we share all our best techniques, pro tips and lessons learned.

Every event tells a story. Rob Roy Consulting can help you tell the right story and make the right impact. We create compelling narratives for customer, partner, investor, and employee events. No matter who your audience is, it all starts with understanding what they’re currently thinking, feeling and doing so you can meet them where they are. Then we dig deeper into the shifts in perception, sentiment and behavior you and your team want to inspire. And finally, we explore the proof points, perspectives and personalities you’re working with so we can customize content and tie it together in a cohesive storyline across multiple presentations. From there we can draft and design keynote presentations, coach presenters from the C-suite on down to front-line employees, draft responses to FAQs, and troubleshoot problems as they arise. We partner closely and transparently with production agencies and collaborate with in-house teams to create unforgettable events. And we empower your entire team to deliver compelling messages that resonate with your audience and move your business forward.

AR drives sales—and our research proves it. The team at Rob Roy Consulting has created AR strategies and programs for technology companies around the world. We’ve trained hundreds of analyst spokespeople, coached hundreds of AR professionals, and helped AR leaders secure support (and budget) from even the most skeptical of executives. We’ve mediated disputes between vendors and analyst firms, keynoted at major analyst events on breakthrough AR strategies, and developed an unparalleled body of AR training material, including specific persuasive techniques optimized for industry analyst engagements. And it’s all led by a former Gartner analyst who teaches professional courses in persuasion. Whether it’s briefings, inquiries, program design or AR success metrics, we can help you turn your AR program into a competitive advantage.

The fundamental principles of persuasion apply to everyone—customers, partners, employees, investors, media, analysts and even your own boss. Rob Roy Consulting offers training courses in persuasive storytelling, content creation and executive presence to marketing, communications and sales teams. We’ve taught senior executives via the Stockholm School of Economics, startup entrepreneurs via the Stanford StartX accelerator program, and in-house marketing teams around the world. We offer half-day, full-day and multi-day courses customized for your team’s roles, business objectives and skill levels. We’ve trained sales teams, marketing teams, product managers, senior execs, and even other agencies. What could your team accomplish with a boost to their persuasive impact?