Perspectives
Insights from the front lines of conviction, disruption and authenticity.
By Arden Reynolds
April 8, 2025
In this conversation, Joshua Reynolds shares the core of what it means to become a trusted advisor and introduces the Ask & Assert model: a practical, honest framework that helps you know when to get curious with questions, when to lead with assertions, and how to earn trust through both.
March 20, 2025
I truly enjoyed my conversation with Tim Miller, MBA, APR of Miller PR Solutions about crafting compelling narratives and being a trusted advisor. Being persuasive, finding your courage, and learning to craft authentic and perspective-shifting stories are all invaluable skills for anyone in business.
And they are all very learnable! As somebody who grew up with a crippling shyness and severe stammer, I still can’t believe I get to do what I do for a living.
By Joshua Reynolds
December 3, 2024
Rob Roy Consulting Founder and CEO Joshua Reynolds offers his thoughts about the layoffs impacting so many in the communications and marketing industries—and how a little reflection and compassion can help people through the experience.
November 21, 2024
A message on Thanksgiving from the Rob Roy team.
October 7, 2024
I recently had the pleasure of joining Sherry Goldman to talk about persuasion, storytelling, and their intersection: persuasive storytelling. We explored what comes first, persuasion or storytelling, and how they differ—questions crucial for anyone looking to enhance their communication skills, whether in personal interactions or professional campaigns.
By Joshua Reynolds
February, 2024
In this article for the Public Relations Society of America (PRSA), Rob Roy Founder and CEO Joshua Reynolds explores how communications professionals can win over clients who don't consider PR to be a strategic function and become valued and trusted advisors.
By Joshua Reynolds
January 25, 2024
Rob Roy Consulting Founder and CEO Joshua Reynolds reflects on how marketing, PR and communications professionals can manage the stress, challenges and opportunities of a merger—like that of H&K and BCW to form Burson, announced earlier today.
By Joshua Reynolds
January 19, 2024
Thoughts from our founder and CEO on our seventh anniversary!
By Jesse Reynolds
September 6, 2023
How do you adopt GenAI the right way? We’d like to share some of Rob Roy's strategies for using GenAI effectively, ethically, and responsibly.
By Joshua Reynolds
May 1, 2023
Rob Roy Consulting Founder and CEO Joshua Reynolds helps identify five key guidelines to make a first impression both memorable and productive, all while staying true to yourself and your ideas.
February 6, 2023
Learn more about Rob Roy Consulting client VidMob and their case study detailing how they use AI to find the meaning behind advertising success.
By Joshua Reynolds
January 12, 2023
Through a turbulent time of short term troubles and longer term expectations, Rob Roy Consulting Founder and CEO Joshua Reynolds lays out the path to navigate these challenges by collaborating across all levels.
December 19, 2022
This case study shows how RUCKUS reclaimed their brand identity with the assistance of the Rob Roy Consulting team.
July 13, 2022
CentralSquare, trying to find traction after two years of the pandemic, hit the ground running with the help of Rob Roy Consulting to connect with customers in an in-person return to their annual event: Engage.
By Joshua Reynolds,
November 15, 2021
Rob Roy Consulting CEO and Founder Josh Reynolds and Guryan Tighe discuss what it means to be a Trusted Advisor in both Rob Roy's work and beyond, and how to become one.
By Joshua Reynolds,
April 19, 2022
Recapping a session for the Stockholm School of Economics, Rob Roy Consulting CEO and Founder Josh Reynolds walks through the intersection of storytelling and larger business trends.
February 14, 2022
A congratulations to Tantalus for accomplishments ranging from acquiring its first shares of publicly traded companies to sustained, strong growth.
By Joshua Reynolds,
March 23, 2021
In a continuation to "The Power of Myth in Corporate Narratives," Rob Roy Consulting CEO and Founder Josh Reynolds applies Campbell's narrative structure to a hypothetical situation.
By Joshua Reynolds,
February 23, 2021
Using Joseph Campbell's classic story structure, Rob Roy Consulting CEO and Founder Josh Reynolds covers examples and advice for how to apply it to business.
October 18, 2020
A congratulations extended to Surescripts for their success at the Aster Awards.
By Joshua Reynolds,
October 5, 2020
In the final part of a series of three articles, Rob Roy Consulting CEO and Founder Josh Reynolds explains AIM further in depth and what it requires to be successful.
By Joshua Reynolds,
September 28, 2020
In this second of three articles, Rob Roy Consulting CEO and Founder Josh Reynolds relives the story behind the AIM model, and what each part of it means.
By Joshua Reynolds,
September 8, 2020
The first in a series of three articles, Rob Roy Consulting CEO and Founder Joshua Reynolds goes back to the foundational understanding of “persuasion” and what it means for a story in business.
By Christopher Lane,
September 21, 2020
Rob Roy Consulting Creative Director Christopher Lane walks through Rob Roy's design principles and how they help combat last minute messaging uncertainty.
